Privacy policy

Last updated: 15 October 2026

The short version: we collect what we need to run your order, look after you and, if you ask us to, keep you posted. We never sell your personal data. You can ask for a copy of it, ask us to correct it, or ask us to delete it at any time by emailing info@warriorculture.co.uk.

1. Who we are

Warrior Culture is a trading name of Zero Dark Group Ltd, a company registered in England and Wales (company number 17508394). Our registered office is 500 Welton Road, Swindon, SN5 7XE, United Kingdom.

Zero Dark Group Ltd is the data controller for personal data collected through warriorculture.co.uk and when you buy from or contact Warrior Culture ("we", "us", "our"). This policy explains what personal data we collect, why, how long we keep it, who we share it with and the rights you have under UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Questions about this policy or your data: info@warriorculture.co.uk, or write to us at the registered office above.

2. What we collect

Information you give us

• Contact details: your name, email address, phone number and delivery and billing addresses.
• Order details: what you bought, sizes, prices, discount codes used, order notes, and returns or exchanges.
• Account details: if you create an account, your login details and order history.
• Customer support: anything you tell us when you email us, use our contact form or message us on social media.
• Newsletter sign-up: your email address and the fact that you agreed to hear from us.
• Reviews: if you leave a review, your name or initials, your rating and what you wrote.

Information collected automatically

• Usage and device data: such as your IP address, browser and device type, pages viewed, items added to your basket and how you reached our site. We collect this using cookies and similar technologies (see section 6).

Information from other organisations

• Shopify, which hosts our store and processes orders on our behalf.
• Payment providers, who confirm whether a payment succeeded. We never see or store your full card details.
• Delivery partners, who send us tracking and delivery updates.
• Social media platforms, if you interact with us there, in line with that platform's own settings.

We do not ask for, and do not want to receive, special category data (such as health information) through our website.

3. How we use your data and our lawful basis

What we do	Lawful basis under UK GDPR
Take payment, fulfil and deliver your order, handle returns, refunds and exchanges, and send order and delivery updates	Performance of a contract with you
Run your customer account	Performance of a contract with you
Answer your questions and complaints	Legitimate interests (looking after our customers) or performance of a contract
Send marketing emails or texts about new drops, offers and news	Your consent, which you can withdraw at any time
Show reviews you have chosen to publish	Your consent
Analytics and personalised advertising cookies	Your consent, given through our cookie banner
Keep our site secure and prevent fraud	Legitimate interests (protecting our customers and business)
Improve our products, website and service using aggregated information	Legitimate interests (running and improving our business)
Keep tax and accounting records and meet other legal duties	Legal obligation

Where we rely on legitimate interests, we have balanced our interests against yours and you can object at any time (see section 9).

4. Marketing

We will only send you marketing emails or texts if you have opted in. Every marketing email includes an unsubscribe link, and you can also email info@warriorculture.co.uk to opt out. If you unsubscribe, we will still send you messages you need about your orders or account.

Signing up to Warrior Culture marketing does not sign you up to marketing from any other Zero Dark Group brand.

5. Who we share your data with

We only share personal data where we need to, and our service providers may only use it to provide their service to us. They include:

• Shopify (e-commerce platform, hosting and checkout). Shopify processes data as set out in its privacy policy at shopify.com/legal/privacy.
• Payment providers such as Shopify Payments, PayPal, Apple Pay, Google Pay and Shop Pay, to process your payment securely.
• Delivery and courier companies, to get your order to you.
• Email and SMS marketing provider (currently Omnisend), only if you have opted in to marketing.
• Reviews provider (currently Judge.me), to collect and display product reviews.
• Analytics and advertising partners such as Google and Meta, only where you have accepted the relevant cookies.
• Professional advisers such as accountants, auditors, lawyers and insurers, where needed.
• Zero Dark Group, our parent company, which provides shared administration, customer service and finance support. Our sister brands, Loadout Energy and Tactical Coffee, will not use your data to market to you unless you sign up with them separately.
• Police, regulators and other authorities, where the law requires it or to protect our rights or the safety of others.
• A buyer or successor, if all or part of our business is sold or restructured, in which case your data would continue to be protected in line with this policy.

We do not sell your personal data.

6. Cookies

Cookies are small files stored on your device. We use:

• Strictly necessary cookies to make the site work, for example keeping items in your basket and running a secure checkout. These do not need your consent.
• Analytics cookies to understand how the site is used so we can improve it, only with your consent.
• Marketing cookies to measure and personalise advertising, only with your consent.

You can accept or reject non-essential cookies through the banner when you first visit, and change your mind at any time using the cookie preferences link in our footer or your browser settings. Details of the cookies Shopify uses are at shopify.com/legal/cookies. We also honour the Global Privacy Control signal as an opt-out of targeted advertising.

7. International transfers

Some of our service providers, including Shopify, store or process data outside the UK. Where personal data leaves the UK, we make sure it is protected, either because the destination has been found to provide adequate protection under UK law or because appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

8. How long we keep your data

• Order and transaction records: six years from the end of the financial year they relate to, to meet HMRC requirements.
• Customer accounts: until you close your account, or after two years of inactivity.
• Customer support messages: up to two years after the query is resolved.
• Marketing data: until you unsubscribe. After that we keep a record of your opt-out so we don't contact you again.
• Reviews: for as long as they are shown on our site, unless you ask us to remove them.
• Cookies: for the periods set out in our cookie banner.

9. Your rights

Under UK data protection law you have the right to:

• Access the personal data we hold about you and get a copy.
• Correct data that is wrong or incomplete.
• Delete your data, where there is no good reason for us to keep it.
• Restrict how we use your data in certain circumstances.
• Object to us using your data on the basis of legitimate interests, and to direct marketing at any time.
• Data portability: receive data you gave us in a commonly used format, or have it sent to another organisation.
• Withdraw consent at any time where we rely on it. This does not affect anything we did before you withdrew it.

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

To use any of these rights, email info@warriorculture.co.uk. There is normally no charge. We may need to confirm your identity first, and we will respond within one month. We will tell you if we need longer, which the law allows for complex requests.

10. Keeping your data secure

We use appropriate technical and organisational measures to protect your data, including encrypted checkout and restricting access to people who need it. Payments are processed by our payment providers and we never store full card details. No system is completely secure, so please keep your account password private and let us know straight away if you think your account has been compromised.

11. Children

Our website and products are not aimed at children under 16, and we do not knowingly collect personal data from them. If you believe a child has given us personal data, contact us and we will delete it.

12. Links to other websites

Our site links to other websites, including our sister brands and social media. Those sites have their own privacy policies and we are not responsible for how they handle your data.

13. Complaints

If you are unhappy with how we have handled your data, please contact us first at info@warriorculture.co.uk so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.

14. Changes to this policy

We may update this policy from time to time, for example if the law or our service providers change. The latest version will always be on this page with the "last updated" date at the top. If we make significant changes, we will let you know by email or with a notice on our website.